In 1984, Nike produced the JordanⅠsneaker , since the introduction of a new year, calling it a "generation" has been out to the 23 on behalf of shoes. Each a new Nike shoes, Jordan has become a global target of fans.JordanⅠsneaker is Simple & compact, brady-seism, fly-looking delicate appearance, comfortable. In 1984, when the 21-year-old Michael Jordan still fledgling basketball rookie, the Nike company to see his development prospects, with Michael Jordan in cooperation with Air began selling Jordan signs of basketball shoes, Chinese consumers are known as the "Michael Jordan shoes." Then the first Air Jordan，JordanⅠsneaker come out. JordanⅠsneaker are characteristic of flexity and comfort.